Personalize buyer experiences to increase demand

• Orchestrate customer journeys based on prospect buying behavior and preferences to engage with the right message at the right time in the right channel.

• Attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities.

• Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. 

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Align sales and marketing

• Create a single view of prospects and unify data across contacts, leads, and customers.

• Identify, target, and close top accounts with personalized, account-based content and nurture activities.

• Increase productivity and improve coordination between marketing and sales with prebuilt workflows that automatically hand off sales-ready leads and drive follow-ups.

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Make informed decisions

• Improve marketing effectiveness with prebuilt dashboards and marketing analyzers.

• Better understand customer needs by monitoring the customer journey and gathering information using surveys.

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Grow with an adaptable platform

• Enhance marketing campaigns and inform target segments with customer journey and segment APIs.

• Adapt marketing to your needs using tools like no-code visual editors that simplify build-and-deploy processes for the web and mobile apps.